Hollow Oak Cider
CLIENT
Hollow Oak Cider LLC, Hudson Valley, NY
SERVICES
Identity, Packaging, Online store
YEAR
2026
LIVE SITE
A family cidery with a great product and a label that looked like a pharmacy. We renamed nothing and redrew everything.
Hollow Oak had four ciders, one printer and a label designed by the printer’s nephew in 2011. The cider won awards. The bottle lost shelves.
What we did
Two workshops with Owen and his mother settled the one thing nobody had written down: Hollow Oak is a Hudson Valley orchard cider, not a craft-beer alternative. Everything after that was drawing.
We redrew the oak mark, set the range in one type system, and gave each SKU a color that survives a supermarket cold case. The online store is a Framer site the family edits themselves; the first run sold out before it launched.
+38%
RETAIL SELL-THROUGH, 6 MONTHS
TEAM
Mark Voss, Claire Simmons, Tom Wolcott, Jonah Pell
PHOTOGRAPHY
Jake Sutton
LABEL RANGE, 4 SKUS, OFFSET + FOIL
THE RANGE ON THE BAR, HUDSON
+38%
RETAIL SELL-THROUGH, 6 MONTHS
4 → 11
SKUS IN ONE SYSTEM
6 wks
BRIEF TO SHELF
Sold out the first run of bottles before the website even launched.
OWEN HOLLOWAY, FOUNDER
