Bottling run at Hollow Oak Cider: dark bottles with gold caps on a wooden counter in daylight

01 · HOLLOW OAK CIDER — IDENTITY, PACKAGING, E-COMMERCE · 2026

01 · HOLLOW OAK CIDER

IDENTITY, PACKAGING, E-COMMERCE · 2026

→ CASE STUDY

Brands with
a spine.

Umber is a seven-person studio in a former bakery in Red Hook. We build identities, packaging and Framer websites for food, drink, culture and the odd fintech — and we say no more often than yes.

Umber is a seven-person studio in a former bakery in Red Hook. We build identities, packaging and Framer websites for food, drink, culture and the odd fintech — and we say no more often than yes.

See the work ↓

BRAND & DIGITAL STUDIO — BROOKLYN

BRAND & DIGITAL STUDIO — BROOKLYN

RECOGNITION

CLIENTS

Hollow Oak Cider / Twofold Coffee / Greenpoint Records / Payl / Depot Bistro / Catskill Hemp / Marlow Architects / Roots Festival / Ford Street Theater / Milk & Honey

Hollow Oak Cider / Twofold Coffee / Greenpoint Records / Payl / Depot Bistro / Catskill Hemp / Marlow Architects / Roots Festival / Ford Street Theater / Milk & Honey

CASE STUDIES

All case studies

→

Hollow Oak Cider packaging range: a crate of swing-top bottles seen from above

Hollow Oak Cider

New identity, a full packaging range and a Framer online store for a Hudson Valley cidery going national.

“Sold out the first run of bottles before the website even launched.”

OWEN HOLLOWAY, FOUNDER

+38%

RETAIL SELL-THROUGH, 6 MONTHS

Hollow Oak Cider packaging range: a crate of swing-top bottles seen from above

Hollow Oak Cider

New identity, a full packaging range and a Framer online store for a Hudson Valley cidery going national.

“Sold out the first run of bottles before the website even launched.”

OWEN HOLLOWAY, FOUNDER

+38%

RETAIL SELL-THROUGH, 6 MONTHS

Hollow Oak Cider packaging range: a crate of swing-top bottles seen from above

Hollow Oak Cider

New identity, a full packaging range and a Framer online store for a Hudson Valley cidery going national.

“Sold out the first run of bottles before the website even launched.”

OWEN HOLLOWAY, FOUNDER

+38%

RETAIL SELL-THROUGH, 6 MONTHS

Payl brand system: printed color and paper swatches spread on a table

Payl

Brand system, product UI kit and launch site for a New York fintech raising its Series A.

“Our Series A deck used their brand system unchanged. Investors noticed.”

ANNA BRENNAN, CEO

$12M

SERIES A CLOSED 3 WEEKS AFTER LAUNCH

Payl brand system: printed color and paper swatches spread on a table

Payl

Brand system, product UI kit and launch site for a New York fintech raising its Series A.

“Our Series A deck used their brand system unchanged. Investors noticed.”

ANNA BRENNAN, CEO

$12M

SERIES A CLOSED 3 WEEKS AFTER LAUNCH

HOW IT RUNS · 6 WEEKS

Full process & payment schedule

→

WEEK 1

Listen

Two workshops with the founders, no slides.

YOU GET: DECISION DOC

WEEK 1

Listen

Two workshops with the founders, no slides.

YOU GET: DECISION DOC

WEEKS 2–3

Make

Two directions, one recommendation.

YOU GET: CONCEPT PRESENTATION

WEEKS 2–3

Make

Two directions, one recommendation.

YOU GET: CONCEPT PRESENTATION

WEEK 4

Refine

One round, then it’s final.

YOU GET: FINAL SYSTEM

WEEK 4

Refine

One round, then it’s final.

YOU GET: FINAL SYSTEM

WEEKS 5–6

Build

Files, Framer site, print.

YOU GET: EVERYTHING, EDITABLE

WEEKS 5–6

Build

Files, Framer site, print.

YOU GET: EVERYTHING, EDITABLE

AFTER

Stay

Two months of free fixes, then a retainer if you want one.

YOU GET: A PHONE NUMBER

AFTER

Stay

Two months of free fixes, then a retainer if you want one.

YOU GET: A PHONE NUMBER

Kick-off call within 48 hours of signing.

STUDIO

Meet the studio

→

Seven people and two dogs in a former bakery in Red Hook. No account managers — you talk to the people who do the work.

Seven people and two dogs in a former bakery in Red Hook. No account managers — you talk to the people who do the work.

Seven people and two dogs in a former bakery in Red Hook. No account managers — you talk to the people who do the work.

10 BRANDS SINCE 2018 · 7 + 2 PEOPLE, DOGS · 6 WKS AVERAGE · 71% COME BACK

10 BRANDS SINCE 2018

7 + 2 PEOPLE, DOGS

6 WKS AVERAGE

71% COME BACK

The Umber studio floor, a former bakery on Van Brunt Street in Red Hook
Thursday crit: printed layouts on a desk by the studio window
Biscuit, the Umber office dog, asleep on the studio floor

Meet the studio →

SAID ABOUT US

“They told us the first logo was wrong and showed us why. Nobody had done that in twelve years of running this company.”

Jane Marlow, founder of Marlow Architects

Jane Marlow

FOUNDER, MARLOW ARCHITECTS

LATEST FROM THE JOURNAL

All entries

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Open notebook with handwritten pricing notes on a wooden desk

Studio

·

Why our prices are on the website

Bottles with paper labels on the shelves of a shop

Craft

·

A label has to survive the cold case

Paper sketches and layouts pinned to a studio wall in warm daylight

Process

·

Six weeks, not six months

CONTACT

EST. 2018 · BROOKLYN

Let’s talk.

Let’s talk.

hello@umber.studio

hello@umber.studio

NEXT AVAILABILITY

BOOKING Q1 2027 — 2 SLOTS

MAX. 3 PROJECTS AT A TIME

Start a project ↗

hello@umber.studio

NEXT AVAILABILITY

BOOKING Q1 2027 — 2 SLOTS

MAX. 3 PROJECTS AT A TIME

Start a project ↗

Q1 2027 · 2 SLOTS

Start a project

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