Greenpoint Records
Sleeves that survive a crate.
An independent label pressing 300 copies at a time, with sleeves that had to survive a crate and a customs desk.
The label had a logo per release and no system. Distributors could not tell two records apart; collectors could not tell them together.
What we did
A fixed sleeve grid, catalog number top left, artist and title on a single baseline, the label mark blind-embossed bottom right, and a free field for the artwork. The system reads as a series on a shelf and as one record in a hand.
The site is a Framer CMS the label updates on release day; each record page is generated from the same fields the sleeve uses.
4×
Direct sales, first year
Team
Mark Voss, Tom Wolcott, Jonah Pell
Photography
Anna Mallory
Sleeve system, 12 releases
Posters for the launch night
4×
Direct sales, first year
11
Releases in the system
300
Copies per pressing
The crate looks like a label now, not a pile of favors.
Martin Hale, founder
