Roots Festival
A three-day music festival that had changed its poster style every year for a decade.
Roots had no visual memory. Every year a new designer, a new logo, a new argument about the line-up hierarchy.
What we did
One rule: the line-up is the artwork. Names are set in a single face, sized by stage time, and the poster is whatever shape that makes. It scales from a subway card to a building.
The motion kit animates the same grid, so social, screens and the stage backdrop are one thing.
92%
TICKETS SOLD BEFORE THE LINE-UP CLOSED
TEAM
Emma Pearce, Mark Voss, Bea Newman
PHOTOGRAPHY
Andrew Vance
POSTER WALL, RED HOOK
THE LIGHT RIG, FIRST NIGHT
92%
SOLD BEFORE THE LINE-UP CLOSED
1 face
THE WHOLE CAMPAIGN
3 days
64 ARTISTS, 4 STAGES
For the first time the poster looked like us and not like the designer.
LUKE NOLAN, FESTIVAL DIRECTOR
