Milk & Honey
The first one. Still on the shelf.
Our first national retail brand: a dairy and honey range built for a shelf we had never designed for.
In 2018 we were two people in a shared space in Gowanus. Milk & Honey was the first client who asked what the product would look like in a supermarket at eye level.
What we did
A two-word name set as one lockup, a color per product family, and a photograph of the actual farm on the back of every pack instead of a story about tradition.
It is still on shelves, largely unchanged. It is the reason the studio exists.
8 yrs
On shelf, unchanged
Team
Mark Voss, Claire Simmons
Photography
Jake Sutton
Shredded filler, recycled
The gift box
8 yrs
On shelf, largely unchanged
6
Product families
1st
National retail brand
They designed it once and we have never needed to redesign it.
Paul Zimmer, owner
